a
Purnamadha purnamidham purnaath purnamudhachyathe'
Purnasya purnamadhaya purnamevavashiyathe'
(Completeness of form and substance in education)
 
Date
December 10-12, 2009
 
Venue
PSGR Krishnammal College for Women
Avinashi Road, Peelamedu, Coimbatore 641 004. INDIA
 
Organisers

Department of Commerce & Business Management of

PSGR Krishnammal College for Women
&
GRG School of Management Studies

Objective

The broad objective of the conference is to address some of the major issues and concerns relating to business education in a globalised world of commerce and to evolve strategies for excellence in business education.

 
Background

Managing education involves empowered people for a globalised world of business and commerce. In today’s world, business is constantly changing, becoming more complex, more integrated, and more interdependent. Businesses are no longer insulated from international competition and the business environment is no longer dominated by large scale manufacturing. As Robert Murdoch of News Corp remarked, “the world is changing very fast; big will not beat the small anymore; it will be the fast beating the slow.” The dynamic revolution in macro factors of globalisation has been caused by (a) decline in the barriers to free flow of goods, services, and capital (b) technological changes in communication, information processing, and transportation and (c) social ethics and concern for protection of the environment in an arena of cross-border culture.

To succeed and grow in this scenario of paradigm shift, our focus should be on the strategies we adopt to meet the global challenges. To help live in knowledge, in discriminative understanding of things and beings, and in imbibing the core values of life educational institutions should reach beyond the horizon of the academics. As the famous Chinese philosopher, Confucius said, “don’t adjust the goals; adjust the action steps.” Hence, educational institutions offering business education should formulate and evolve strategies for excellence to meet the challenges of tomorrow.